Supercharge Your Marketing With Video Animation

There's a reason video animation is one of the most popular marketing tools out there: it works! Animated videos are not only engaging but also help to explain complex concepts in an easy-to-understand way.

Animation can be a great way to engage customers and promote your product or service. But with so many different types of animation, it can be hard to know which is the best option for you.

In this blog post, we'll take a look at the most common types of animation, and at the end of this post, you'll have a better idea of which type of animation is right for your next video project.

Supercharge Your Marketing With Video Animation

Video Animation Is A Powerful SEO Tool

In today's digital age, it's no surprise that video is one of the most popular forms of content on the internet. According to the CEO of YouTube, over 1.8 billion people each month are logged onto the site, watching billions of hours of content.

And it's not just YouTube that's benefitting from this video boom - research shows that websites that contain videos receive around 40% more traffic from searches than sites without them.

This is likely because videos are more engaging than other forms of content, and visitors tend to spend more time on a website if there is a video presentation.

Not only does this improve the user experience, but it also signals to Google that the website is worth ranking higher in search results. In addition, when people share your video or a link to your site, it creates an inbound link - and the more inbound links your site has, the more authoritative it looks to a search engine.

So if you're looking to boost traffic and improve your search ranking, incorporating video into your website is a great place to start.

Creating compelling video content is an excellent way to improve your website's SEO and attract more visitors. People sharing your video or a link to your site create an inbound link. The more inbound links your site has, the more authoritative your site looks to a search engine.

The 2 Most Used Types Of Video Animation

Motion graphics and animation are the two terms that are used interchangeably by most people. It is not difficult to understand why. Both involve adding visuals and imagery to a digital presentation. But there are some key differences.

Below, we’ll delve into the differences between motion graphics and animation and hopefully clarify some of the confusion.

Motion graphics: What is it?

Motion graphics are one of the most popular and effective types of video creation today. It is a type of design that captures the motion and personality of the user, making it fluid and interesting.

They are a great way to help you tell a story in an interesting way. Motion graphics can be used in commercials, in film, and in video editing.

If a product is being advertised, motion graphics are often used to show how the product works.

If a movie is trying to convey a certain look or feel, motion graphics can be used to convey that.

If you want your logo to spin around on your website, motion graphics can do that.

And, they can even be used just to bring life to an otherwise boring video.

But animating characters in order to bring a children's fairy tale to life is not motion graphics. It is an entirely separate form of animation.

Whether a "narrative" is being told is a major component in establishing whether you're working with motion graphics or animation. Typically, motion graphics animation consists of animated forms, objects, or text.

Why should you use motion graphics?

Motion graphics can effectively communicate difficult concepts

Consider motion graphics as a visual aid. Some concepts are difficult to communicate with words or static graphics. A few seconds of motion graphics can adequately clarify the situation. Think about how password boxes sometimes vibrate or flash red when you enter the wrong password, telling you right away that you need to try again.

The aesthetics of motion graphics appeal to a diverse audience

Cartoons may appear too childish for a formal corporate setting. However, motion graphics can apply this adorable and playful approach to more mature themes. Regardless of your sector, motion graphics may make your message more captivating and enjoyable.

What is the difference between animation and motion graphics?

Animation can tell a story

Anyone who has seen an animated Disney movie is aware that animation can be a potent vehicle for storytelling.

Motion graphics can bring data to life, whereas animation can bring characters to life through emotive storylines, creativity, and artistic expression.

Animation costs extra money

Typically, motion graphics are simpler to create. It is a simplified form of animation.

Expect to pay more for computer-generated images that look real, artwork that was drawn or painted by hand, and stop-motion techniques.

When to use motion graphics?

Motion graphics are more effective for highlighting or stressing facts or illustrative purposes. Motion graphics are utilized when narrative or storytelling is unnecessary.

Motion graphic videos help simplify and present your complex services or products in a memorable manner. Remember that motion graphics are fundamentally visual aids, and thus they excel at communicating difficult concepts visually.

When to use animation?

If you want to emphasize the emotional parts of a story, create a narrative, or connect emotionally with your audience, you should choose a different type of animation.

Other kinds of animation are better for telling stories, which help you connect more deeply with your audience.

Why hire a video animator?

Sometimes you just can't find the right words to express how you feel or what you want to say. While this is frustrating for people, it's a great opportunity for video animators. Video animations bring life to a story when used in online videos.

Video is the most engaging form of content, and it is even better when it is animated. From product demonstrations to explainer videos explaining a product or service, video animators are a valuable asset for any company.

An animator's job is to create a more entertaining experience for the viewer. While some projects may not require animators, it is important to look at how your product or service is presented to potential customers.

If you are having trouble trying to get your point across, consider hiring a video animator to make a video for you!

The Future Of Video Animation

It's no secret that animation has come a long way in recent years. With the advent of new technologies and better production practices, the global animation market is expected to clock a 4.79 percent annual growth rate between 2018 and 2023, reaching a market size of $404.83 billion.

This growth is attributable to the broader adoption of different types of animation and the increased use of animated videos by notable brands to communicate with their audience.

The current animation trends suggest that the future of animation looks incredibly bright and that we can expect to see even more amazing animated content in the years to come. Thanks to the continuous innovation within the industry, there's no limit to what animators will be able to achieve in the future.

Mr. Found3r can find you the best video animators

There are many different kinds of animators in the world. Some specialize in 3D animation and some in 2D animation.

The most important thing to remember when choosing an animator is to make sure they have experience with the type of animation you need. Mr. Found3r can find you the best video animators in your area.

Have you considered using animation in your marketing strategy? That's where Mr. Found3r comes in. We are here to connect you with the best animators for your budget and needs so that you can focus on what you do best - running your business!

If not, now is the time! Book a call with us today, and let's get started.